ESTABLISHMENT OF THE JOINT VENTURE

The establishment of the joint venture榫桥卯梁Sun Qiao Mao Liang, born from the partnership between CPO & Partners and local experts, brings forward a new entity that has the purpose of incentivizing business connections between China and Europe, by creating a solid bridge between these two realities.

The name chosen for this new project is a statement in itself on the beliefs that guide such partnership. The four Chinese characters are actually the merge of two distinct words: 榫卯 and 桥梁. The second, qiaoliang, means bridge, symbolizing the channel that the joint venture aims to create between the Chinese and European business worlds. The first, sunmao, a mortise and tenon joint, bears a richer cultural significance which delves deep into Chinese history. Sunmao was a structural method employed in ancient Chinese architecture and furniture characterized by the combination of a concave and a convex part without using any nails. Its peculiarity lies not only in its ingenuity, but especially in the need for a perfect fit between each component. It is this very fit that gives solidity and durability to the whole structure, as demonstrated by the Forbidden City, a precious example of this method that clearly stands the test of time.

It is under this spirit that Sun Qiao Mao Liang is going to operate: establishing a perfect and lasting fit between Chinese and Foreign actors, to create a stable bridge between China and Europe, a connection based on solid ground and capable of resisting the challenge of time.

To introduce this new joint venture, an event sponsored by the China-Italy Chamber of Commerce, Banca Intesa Sanpaolo, Cpo & Partners and Jiashan Hangqike Industrial Park Management Co., Ltd. [check name], will be held on 15^th March in Suzhou, during which an overview of the current and future business relations between China and Italy will be presented.