Category: CHINA news

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Decoding China’s Revised Trademark Law

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CPO & PARTNERS attended the EU Chamber of Commerce in China seminar Decoding China’s Revised Trademark Law held on 24 July 2026, hosted jointly by the IPR Working Group and Fashion & Leather Desk in hybrid Beijing-Shanghai format.

⚖️ China’s updated Trademark Law will take effect on 1 January 2027, reshaping trademark registration, brand management and IP enforcement rules for foreign firms operating in mainland China.

🎤 One of our professionals acted as panel speaker, addressing the daily trademark protection challenges affecting SMEs. Unlike large multinationals with internal IP teams, SMEs face filing barriers, brand squatting, weak enforcement, high compliance expenses and poor routine brand asset management. The new regulation brings stricter obligations alongside fresh operational burdens for small businesses.

📋 All shared analysis and practical guidance originate from our daily hands-on casework at CPO & Partners. We routinely assist international clients with trademark disputes, brand safeguarding and corporate process alignment with China’s evolving IP framework.

💬 Valuable discussions with IP lawyers and EU Chamber representatives delivered actionable solutions to bridge legal provisions and real business operations.

✅ CPO & Partners delivers specialised IP compliance and full brand protection services, enabling foreign companies to pursue stable, compliant and sustainable growth across the Chinese market.

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Guangxi 2026: A Strategic Gateway Between China, ASEAN and Europe

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We are honored to share our strategic participation in the 2026 Guangxi Tour for International Enterprises Industrial Cooperation Conference, successfully held on 25 June in Nanning.

As China’s core gateway to the ASEAN economic bloc, Guangxi is a pivotal hub for cross-border trade, industrial collaboration and investment between China, Southeast Asia and European markets.

🏛️ A High-Level Summit

The conference opened with a plenary session moderated by H.E. Wei Tao, Governor of Guangxi. Keynote speeches were delivered by H.E. Chen Gang, Secretary of CPC Guangxi Committee, Xi Guohua, Chairman of CITIC Group, and H.E. María Díaz, President of the Instituto de la Ingeniería de España (IIE).

🚀 Three Landmark Platforms Launched

  • The Guangxi Investment and Financing Platform
  • The Guangxi-ASEAN Intelligence Indexes
  • The official cross-border cooperation opportunity register

A signing ceremony for key international industrial projects followed, injecting new momentum into China-ASEAN and Eurasian integration.

🔑 Strategic Value for CPO & Partners

This participation marks a key step in our China-ASEAN cross-border legal and strategic consulting expansion.

We established direct connections with Guangxi authorities, gaining first-hand insights into:

  • Foreign investment regulations
  • Fiscal incentive policies
  • Market access rules for the China-ASEAN corridor

We also consolidated our global network, covering Chinese state-owned conglomerates, European multinationals and Spanish institutional delegations.

On-the-ground engagement eliminates information asymmetry, enabling us to deliver tailored, practical legal & strategic advisory that aligns with the real needs of European clients operating across Europe, China and Southeast Asia.

📰 Featured in Caijing Magazine

We are proud that our participation and the contributions of Claudio Di Marino of CPO & Partners have been recognized in Caijing Magazine – one of China’s most authoritative financial publications.

Founded in 1998, Caijing is China’s leading finance and business magazine, known for its in-depth reporting on economics, technology and corporate strategy. Its readership includes senior policymakers and business leaders across China and globally. Being featured is a significant acknowledgment of our work in the China-ASEAN cross-border space.

The magazine’s coverage highlights Guangxi’s growing role as a bridge between China and ASEAN, and underscores the critical role trusted advisory firms like CPO & Partners play in facilitating international industrial cooperation.

🌍 Our Commitment

This experience reinforces our core philosophy: anchored in key global trade hubs, empowered by solid institutional partnerships, we provide field-verified international legal consulting to safeguard and drive the cross-border development of our global clients.

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CPO & Partners at Panda d’Oro 2026

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CPO & Partners was pleased to attend Panda d’Oro 2026, one of the leading events of the Italian business community in China, organized by the China-Italy Chamber of Commerce.

Each year, the event brings together companies, institutions and professionals committed to strengthening economic relations between Italy and China, while highlighting business excellence and fostering new opportunities for cooperation.

For us, participating in initiatives of this kind means continuing to strengthen our dialogue with the international business community, sharing experiences and contributing to the development of economic ties between Europe and Asia.

For more than 20 years, we have been supporting companies and investors throughout their growth journey in China and across the Asia-Pacific region, helping them navigate both challenges and opportunities in rapidly evolving markets.

Our thanks go to the organizers and to all the entrepreneurs, professionals and institutional representatives we had the pleasure of meeting during the evening.

We look forward to supporting new clients and new international growth projects in the years ahead.

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Dragon Boat Festival 2026

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Chinese Dragon Boat Festival, also known as the Duanwu Festival (端午节), is a traditional Chinese holiday that falls on the fifth day of the fifth month of the lunar calendar, so the date varies each year according to the Gregorian calendar.

Origins and Significance:
The festival commemorates the death of the patriotic poet Qu Yuan (屈原), who lived in the 3rd century BC during the Warring States period.
Qu Yuan, a minister of the State of Chu, committed suicide by drowning himself in the Miluo River after his beloved homeland was defeated in a vital battle against the rival state of Qin, thus losing its independence.
The local people, to prevent the fish from eating his body, paddled their boats and threw rice balls (zongzi) into the river, giving rise to the current dragon boat races and the tradition of eating zongzi.

Festival Traditions:
– Dragon Boat Races: Teams paddle long boats decorated with dragon heads and tails, competing to reach the finish line first.
– Eating Zongzi: Glutinous rice wrapped in bamboo leaves, often filled with meat, beans, or dates.
– Drinking Realgar Wine: A medicinal wine believed to ward off diseases and evil spirits.
– Wearing Fragrant Pouches: Filled with aromatic herbs, these pouches are worn for protection against diseases.

Symbolism:
The festival celebrates patriotism, loyalty, and the sacrifice of Qu Yuan, and it is an important occasion for cultural reflection and the celebration of Chinese traditions.

Modern Celebration:
Today, the Dragon Boat Festival is a public holiday in China and is celebrated with cultural events, sporting activities, and various traditional rituals, keeping ancient customs alive.

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A valuable high-level opportunity to meet and exchange views directly with Enrico Letta

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An impactful professional Saturday in Shanghai, attending the exclusive event organised by the Italian Chamber of Commerce in China (CCIC) at The Ritz-Carlton, Lujiazui.

The occasion offered us a valuable high-level opportunity to meet and exchange views directly with Enrico Letta, former Prime Minister of Italy and a leading authoritative voice on European affairs and global cooperation.

The engaging debate delivered profound, future-oriented perspectives on multilateralism, international diplomacy, bilateral relations and key global economic and political challenges, marking a precious moment of professional growth and strategic reflection for our team.

For CPO & PARTNERS, exclusive events of this level are core strategic assets for the firm’s international growth and market differentiation. They allow us to establish ourselves as a leading authoritative player within European, Italian and Chinese economic relations, access top-tier institutional debates, anticipate key geopolitical and regulatory shifts, and strengthen our distinctive cross-border advisory expertise. These high-profile institutional encounters reinforce our global credibility, unlock premium strategic partnership opportunities, and enable us to deliver our clients with forward-looking analysis, exclusive market vision and a privileged institutional network across the Italian, European and Chinese markets.

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CPO & Partners Joins High-Level Delegation for “Foreign Enterprises Zhejiang Visit” Day 2

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High-Level Strategic Dialogue in Hangzhou:

Day 2 of the “Foreign Enterprises Zhejiang Visit”

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We are pleased to share that we take part in the official high-level cooperation and matchmaking conference in Hangzhou, closing the 2026 “Invest in Zhejiang” Foreign Enterprises Zhejiang Visit.

The day focused on institutional dialogue, investment promotion and business networking, highlighting Zhejiang’s high-quality development goals, opening-up policies and key industrial sectors. The event hosted more than 230 global companies, with key speeches delivered by Mr. Wang Hao, Secretary of Zhejiang Provincial Party Committee, and Mr. Xi Guohua, Chairman of CITIC Group. The main session was moderated by Mr. Liu Jie, Governor of Zhejiang Province.

A highlight was the roundtable discussion on investment incentives and new opportunities for foreign businesses across advanced manufacturing, digital economy, new energy and cross-border e-commerce.

Why this summit matters for CPO & Partners As a leading Italy‑China cross-border legal & tax advisory firm, this high-level conference allowed us to:

✅ Strengthen connections with Zhejiang provincial authorities

✅ Collect first-hand updates on policies and regulations

✅ Network with major regional enterprises and global investors

✅ Better support European and Italian clients investing in the region

Zhejiang stands out as a strategic hub for international trade and investment, with great potential for long-term cooperation between Italy, Europe and China. We aim to turn these exchanges into solid joint projects.

Thank you to the Zhejiang Provincial Department of Commerce, CITIC Group and the European Union Chamber of Commerce in China.

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India-EU FTA: strategic opportunities

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After nearly 20 years, on January 27, 2026, the EU and India concluded the negotiations over their Free Trade Agreement. This is the largest deal ever for either side, covering a quarter of global GDP and 2 billion people.

India will eliminate duties on 93% of EU exports, while Europe on 91% of India’s exports, saving EU companies €4 billion annually and potentially doubling EU exports to India by 2032.

Key gains

  • EU: benefits for agri-food (tariffs on wine and spirits down from 150% to 75%, and then to 40%), automotive parts (duties will gradually fall from 110% to 10%), machinery, chemicals, pharmaceuticals, and medical devices.
  • India: improved access for textiles, footwear, pharma, and fisheries.

Thanks to the modern rules of origin and bilateral cumulation, EU firms will be able to build integrated EU-India supply chains while accessing zero tariffs.

India is also opening its services market:

  • 100% FDI in insurance and 74% in banking
  • A dedicated framework for EU banks to open up to 15 branches over 4 years
  • Better access for financial, telecom and maritime services

The FTA provides a crucial framework that transforms India into a potential long-term operating hub in Asia. Its official enforcement is expected for early 2027: it is now in the legal scrubbing phase, EU Parliament consent, and Indian ratification will follow.

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CPO & Partners Joins High-Level Delegation for “Foreign Enterprises Zhejiang Visit”

Zhejiang Visit

CPO & Partners is proud to join the 2026 “Invest in Zhejiang” Foreign Enterprises Zhejiang Visit with the official delegation of the European Union Chamber of Commerce in China.

Organized by Zhejiang Provincial Government and CITIC Group, this top-tier event gathered over 230 international companies to explore advanced manufacturing, new energy, digital trade and cross‑border investment.

Our delegation visited Jinhua’s key hubs:

  • East China International Intermodal Port
  • Zhejiang Panshi Dynamics Technology Co., Ltd.
  • Leapmotor Automobile Co., Ltd.
  • Yiwu Global Digital Trade Center

A highlight was the high‑level meeting with Mr. Zhang Jian, Mayor of Jinhua, and Ms. Huang Hui, Vice Mayor, focused on investment policies and opportunities for European and Italian enterprises.

For CPO & Partners – a leading Italy‑China legal & tax advisory firm with 18+ years of experience – this mission strengthens our role as a trusted bridge between international businesses and China.

We enhance institutional relations, gain first‑hand policy insights, expand our industrial network, and deliver tailored support to clients investing in Zhejiang.

We remain committed to win‑win cooperation between Italy, Europe and Zhejiang.

Thank you to Zhejiang Provincial Department of Commerce, CITIC Group and the European Union Chamber of Commerce in China.

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CPO & Partners – Shipbuilding Industry Visit Shanghai

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Recently, our team joined the exclusive on-site institutional and technical visit directly onboard the Adora Flora City at Shanghai Waigaoqiao Shipyard, an important flagship result of joint Italy-China shipbuilding cooperation, organised by the Italian Chamber of Commerce in China. During the day, we attended institutional briefings, reviewed dedicated technical project presentations, analysed the dedicated 3D project models, and exchanged direct insights with key industry managers and operators working daily on this high-value industrial project. The initiative offered a clear, first-hand overview of concrete joint workflows, operational industrial collaboration standards and large-scale project development practices within the international cruise shipbuilding sector.

For CPO & Partners, these regular field activities strengthen our daily advisory capabilities across all industries. They allow our international team of lawyers, tax advisors and corporate consultants to support companies with solid, updated, on‑the‑ground insights for market entry, regulatory compliance, corporate structuring and bilateral business development between Italy and China.

We keep building reliable connections, working synergy and practical knowledge to deliver concrete, tailored consultancy to all our clients operating across every industrial and commercial sector between Europe and China.

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New Export Control Framework: Key Insights from the European Chamber Briefing

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Our team attended a briefing at the European Chamber Shanghai Office, hosted by President Jens Eskelund, focusing on the critical report Exporting Control — China’s New Strategic Strategic Toolkit.

The briefing dealt with updates on the expansion of China’s export control regime, severe supply chain vulnerabilities for rare earths and critical raw materials, and the operational risks tied to new extraterritorial controls effective November 2026. The closed-door session outlined the future direction of China’s trade policy tools and practical risk mitigation strategies for European firms managing international supply chains.

CPO & Partners put strong attention on the expertise of its personnel and events like this deliver important information and updates. It is very important to listen, understand and evaluate messages of institutions like the European Chamber through its leadership, capture real-time policy intelligence, and integrate such insights into advisory services. This allows us to provide clients with precise, forward-looking support on cross-border trade compliance, critical supply chain optimization, and geopolitical risk management.

Amid rising trade tensions, we continuously monitor China-EU regulatory shifts, turning complex export control challenges into clear, safe, and executable operational roadmaps for our partners.