China National Day from October 1 to October 7, 2026.
China National Day is a public holiday in China celebrated annually on 1 October as the national day of the People’s Republic of China, commemorating the formal proclamation of the establishment of the People’s Republic of China on 1 October 1949.
Happy China National Day from all CPO Staff!
Mid-Autumn Festival 25-26-27 September 2026
GATHERING – THANKSGIVING – PRAYING
Mid-Autumn Festival, Zhongqiu Jie (中秋节) in Chinese, is also called the Mooncake Festival or the Moon Festival. It was a ceremony during which people worshipped the moon, as a way to give thanks for the harvest and to encourage the “harvest-giving light” to return in the coming year. Today, it is still an occasion for outdoor reunions among friends and relatives to eat mooncakes and watch the moon, a symbol of harmony and unity. Making and sharing mooncakes is one of the hallmark traditions of this festival.
Happy Mid-Autumn Festival from all CPO Staff!
CPO & PARTNERS attended the EU Chamber of Commerce in China seminar Decoding China’s Revised Trademark Law held on 24 July 2026, hosted jointly by the IPR Working Group and Fashion & Leather Desk in hybrid Beijing-Shanghai format.
⚖️ China’s updated Trademark Law will take effect on 1 January 2027, reshaping trademark registration, brand management and IP enforcement rules for foreign firms operating in mainland China.
🎤 One of our professionals acted as panel speaker, addressing the daily trademark protection challenges affecting SMEs. Unlike large multinationals with internal IP teams, SMEs face filing barriers, brand squatting, weak enforcement, high compliance expenses and poor routine brand asset management. The new regulation brings stricter obligations alongside fresh operational burdens for small businesses.
📋 All shared analysis and practical guidance originate from our daily hands-on casework at CPO & Partners. We routinely assist international clients with trademark disputes, brand safeguarding and corporate process alignment with China’s evolving IP framework.
💬 Valuable discussions with IP lawyers and EU Chamber representatives delivered actionable solutions to bridge legal provisions and real business operations.
✅ CPO & Partners delivers specialised IP compliance and full brand protection services, enabling foreign companies to pursue stable, compliant and sustainable growth across the Chinese market.
Chinese Dragon Boat Festival, also known as the Duanwu Festival (端午节), is a traditional Chinese holiday that falls on the fifth day of the fifth month of the lunar calendar, so the date varies each year according to the Gregorian calendar.
Origins and Significance:
The festival commemorates the death of the patriotic poet Qu Yuan (屈原), who lived in the 3rd century BC during the Warring States period.
Qu Yuan, a minister of the State of Chu, committed suicide by drowning himself in the Miluo River after his beloved homeland was defeated in a vital battle against the rival state of Qin, thus losing its independence.
The local people, to prevent the fish from eating his body, paddled their boats and threw rice balls (zongzi) into the river, giving rise to the current dragon boat races and the tradition of eating zongzi.
Festival Traditions:
– Dragon Boat Races: Teams paddle long boats decorated with dragon heads and tails, competing to reach the finish line first.
– Eating Zongzi: Glutinous rice wrapped in bamboo leaves, often filled with meat, beans, or dates.
– Drinking Realgar Wine: A medicinal wine believed to ward off diseases and evil spirits.
– Wearing Fragrant Pouches: Filled with aromatic herbs, these pouches are worn for protection against diseases.
Symbolism:
The festival celebrates patriotism, loyalty, and the sacrifice of Qu Yuan, and it is an important occasion for cultural reflection and the celebration of Chinese traditions.
Modern Celebration:
Today, the Dragon Boat Festival is a public holiday in China and is celebrated with cultural events, sporting activities, and various traditional rituals, keeping ancient customs alive.
Our team attended a briefing at the European Chamber Shanghai Office, hosted by President Jens Eskelund, focusing on the critical report Exporting Control — China’s New Strategic Strategic Toolkit.
The briefing dealt with updates on the expansion of China’s export control regime, severe supply chain vulnerabilities for rare earths and critical raw materials, and the operational risks tied to new extraterritorial controls effective November 2026. The closed-door session outlined the future direction of China’s trade policy tools and practical risk mitigation strategies for European firms managing international supply chains.
CPO & Partners put strong attention on the expertise of its personnel and events like this deliver important information and updates. It is very important to listen, understand and evaluate messages of institutions like the European Chamber through its leadership, capture real-time policy intelligence, and integrate such insights into advisory services. This allows us to provide clients with precise, forward-looking support on cross-border trade compliance, critical supply chain optimization, and geopolitical risk management.
Amid rising trade tensions, we continuously monitor China-EU regulatory shifts, turning complex export control challenges into clear, safe, and executable operational roadmaps for our partners.
CPO & Partners is proud to have taken part in the “Talk over Lunch with Paolo Gentiloni”, organized by the Italian Chamber of Commerce in China (CICC) in Shanghai.
Engaging directly with European Commissioner for Economy Paolo Gentiloni offered a valuable opportunity to reflect on Europe’s economic dynamics, the EU–China relationship, and the evolving landscape for Italian enterprises operating internationally.
Moments like these are essential to strengthening the dialogue between European institutions and the business community, while allowing us to provide our clients with strategic insights into global economic developments.
On December 9, 2025, Francesco Marano took part in the “Zhejiang–Shanghai Connect | Jiaxing Special Event” held in Shanghai, delivering a speech focused on foreign investment projects in China.
His contribution addressed key aspects related to market entry strategies, investment pathways, and the role of tax and legal advisory in supporting cross-border operations within an evolving regulatory and economic framework.
The event provided a valuable platform for dialogue between institutions and international stakeholders, highlighting the importance of cooperation between European and Chinese business ecosystems.
