Decoding China’s Revised Trademark Law

CPO & PARTNERS attended the EU Chamber of Commerce in China seminar Decoding China’s Revised Trademark Law held on 24 July 2026, hosted jointly by the IPR Working Group and Fashion & Leather Desk in hybrid Beijing-Shanghai format.

⚖️ China’s updated Trademark Law will take effect on 1 January 2027, reshaping trademark registration, brand management and IP enforcement rules for foreign firms operating in mainland China.

🎤 One of our professionals acted as panel speaker, addressing the daily trademark protection challenges affecting SMEs. Unlike large multinationals with internal IP teams, SMEs face filing barriers, brand squatting, weak enforcement, high compliance expenses and poor routine brand asset management. The new regulation brings stricter obligations alongside fresh operational burdens for small businesses.

📋 All shared analysis and practical guidance originate from our daily hands-on casework at CPO & Partners. We routinely assist international clients with trademark disputes, brand safeguarding and corporate process alignment with China’s evolving IP framework.

💬 Valuable discussions with IP lawyers and EU Chamber representatives delivered actionable solutions to bridge legal provisions and real business operations.

✅ CPO & Partners delivers specialised IP compliance and full brand protection services, enabling foreign companies to pursue stable, compliant and sustainable growth across the Chinese market.